Internet and Businesses

Link Building for SEO: The Beginner’s Guide

There is no doubt that link building is an essential part of SEO. Just look at any of the top 10 ranking websites on the web, and you’ll see that they all have a ton of links pointing to them. However, how would you go about obtaining these links? And more importantly, what are the best ways to do it?

If you’re considering link building for your SEO efforts, this beginner’s guide is for you. I’ll cover the basics of link building, how to identify opportunities, and how to execute a successful campaign. By following these tips, you can build links that will help your site rank higher in search engine results pages (SERPs).

What is Link Building in SEO?

Link building is the process of creating external links to your website in order to improve your search engine rankings. This can be done in a number of ways, such as through guest blogging, directory submission sites, social bookmarking sites, and social media outreach. Link building is an important part of any SEO strategy, as it can help to increase your website’s visibility and organic search traffic. 

Why Link Building Is Important In SEO?

Link building is an important ranking factor for SEO because it signals to search engines that your site is a high-quality resource worthy of citation. When other websites link to yours, it shows that your content is valuable and useful, which improves your search engine visibility and can lead to more traffic and higher conversion rates. In addition, link building can help build relationships with other websites and improve the overall quality of a website.

Best Link Building Strategies For 2022

There are a few key strategies you can use to build links in 2022: 

  • Creating content that is link-worthy. This could be infographics, blog posts, ebooks, etc. that other websites would want to link to.
  • Doing guest blogging and becoming a contributor on other websites in your industry.
  • Engage in online forums and communities relevant to your industry.
  • Creating helpful resources, such as a directory of suppliers, that other website would want to link to.

Things To Consider When Building Backlinks

There are a few things you should keep in mind when building backlinks if you want to see the best results for your SEO efforts.

  • Quality: First, make sure that the links you build are high quality and come from reputable sources. A link from a low-quality or spammy site can actually hurt your rankings, so it’s important to be choosy about where you get your links.
  • Anchor text: Another thing to keep in mind is the anchor text you use for your links. When building links, you should always use relevant keywords or phrases for your anchor text so that search engines can more easily understand what your site is about. Over-optimizing your anchor text can result in penalties from Google, so be sure to use keywords sparingly
  • Do-follow status: This is the most important factor for link building. You want to make sure that you’re getting do-follow links because otherwise, you’re not really helping your SEO efforts.

You may also like: Semantic SEO – A (simplified) guide to better rankings

What Are Do-follow and No-follow Backlinks?

When it comes to link building for SEO, it’s important to understand the difference between do-follow and no-follow backlinks.

Do-follow backlinks are those that will pass along link equity to your website, helping to improve your SEO.

Backlinks with no-follow status, on the other hand, do not pass along link equity and will not help improve your SEO, but they are still important for developing relationships with other website owners and gaining exposure for your site.


In conclusion, link building is an important aspect of SEO that should not be ignored. There are many different ways to build links, and the best approach depends on the website and its target audience. By using a variety of methods, including content marketing, guest blogging, and social media, businesses can increase their website’s visibility and improve their search engine ranking.


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