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Now, let’s dive Into actionable steps to execute on for a successful Digital marketing campaign.
10 Steps To Improve your Digital Marketing Strategy
1 – Target your audience with precision
Effective digital marketing relies on both precision and scale. On one hand, you want to be able to target your audience with precision, so that you’re reaching customers at just the right time with just what they need. But equally important is scale: a successful digital strategy should make use of platforms with reach that goes well beyond your initial customer base. The ideal mix depends on your needs and industry; for example, if you’re an e-commerce business it might be smart to focus more on paid social media advertising than SEO.
2 – Do an audit of your digital channels
Spend an hour (or even a week) analyzing all of your digital marketing channels and identify which need work. Having a detailed understanding of where you are performing well. And where you need improvement will help pinpoint specific areas for attention. Do an audit of your website to see how quickly it’s loading, how many broken links there are, and what SEO issues there might be. Take note of any content gaps as well as which social media channels aren’t getting traction, or consider whether to start building an audience on new ones. Check in with your web host to ensure that your site is working properly; if not, they can often resolve issues remotely or guide you through fixing them yourself.
3 – Study what works for your competitors
If you are in a digital marketing position, it is extremely important to understand what your competitors are doing. This is where software like SpyFu or SimilarWeb can be invaluable. You should start by looking at their ppc and media buying strategies. Check out which keywords they are bidding on and see how much money they are putting into each one. Find out if there are any inefficiencies within their campaign. And remember, that these tools work for everyone so you shouldn’t limit yourself to your direct competitors. But also look at what others within your market are doing as well. The goal here is to find a balance between understanding what your direct competitors have done, seeing where it works. And ensuring that you develop an optimal strategy for yourselves.
4 – Collect data on your digital marketing strategy
Don’t just dive in and do your digital marketing strategy. Before you start, learn what data is relevant to your industry so that you can collect it on a consistent basis. This will ensure that you have a record of where your business has been so that you can improve as time goes on. Keep in mind: collecting data is different from actually analyzing it! One common mistake made by businesses trying to improve their digital marketing strategy is simply collecting more and more data without looking at how it impacts sales. Check out our infographic for 10 proven tips for boosting your digital marketing strategy.
5 – Generate fresh ideas through brainstorming
In addition to generating fresh ideas through brainstorming, it’s important that you take time to triangulate your data. What does that mean? Take a look at each metric across different channels. Google Analytics will do most of the heavy lifting for you, but you can also use off-the-shelf software or even Microsoft Excel to compare your results from Facebook with your results from Twitter and so on. This will help determine where and how much work needs to be done to boost results in certain areas. In other words, if social media isn’t working as well as it should be, figure out why — and get creative about how you can fix it.
6 – Add value to the products you sell or services you offer
You don’t have to be a digital marketing expert to start doing better in the field. There are plenty of ways you can make your products or services stand out, but you may want to start by learning more about the industry. Look into tools that are already available, like Google Analytics and Facebook Insights. Then move on to broader digital marketing topics like PPC advertising or media buying—these areas can be daunting at first but offer great rewards when you master them. The best thing you can do is add value to the products you sell or services you offer, then build your knowledge and skill set over time. And if all else fails, ask someone for help!
7 – Make a schedule with deadlines and action items
This is your action plan. From here, it’s crucial to schedule times and dates for completing specific tasks. Create deadlines and put them on your calendar. The strategy won’t work if you don’t stick to it. As a result, constantly check in with yourself to make sure you’re staying on track and keep scheduling new deadlines for yourself as needed. Make sure to give yourself time for implementation by also including activities in which you spend time actually doing what needs to be done instead of just thinking about it, such as making sales calls or creating a marketing collateral piece. Note that once you get going, things will move quickly.
8 – Join forums where you can connect and learn from others in the industry.
Forums are a great way to learn from industry experts and network with people in the field. You can also make valuable connections and promote your business. For example, you might join a forum where someone wants to learn more about the latest development in artificial intelligence or robotics. If you’re an expert on the subject, you can reach out and. Provide information that would otherwise be difficult to find. You can even establish yourself as an expert in the community, which could lead to potential clients contacting you for help with their project.
9 – Test! Test! Test! Don’t assume.
The only way to get a sense of how well your efforts are working is to test everything. Don’t just assume that your advertising works; prove it by A/B testing ad copy, landing pages, social media posts and other aspects of your digital marketing strategy. You may be surprised at what you learn. Keep in mind, however, that you can’t rely on test results from one channel to apply across channels. Different audiences and different platforms affect your results—so make sure you have a clear idea of exactly who you’re trying to reach before starting an experiment. For example, if you’re testing content for Facebook ads, don’t make assumptions about what will work for Twitter or Pinterest without doing separate tests on those channels.
10 – Follow Up
There are few things as important in digital marketing as following up with leads, customers, and even potential prospects. It’s often said that people don’t care how much you know until they know how much you care. Showing your prospects or customers that you care means staying in touch with them by sending email updates, promotions, and reminders of key information. According to a recent HubSpot survey, following up with contacts immediately after they’ve visited your website. Is one of the most effective ways to retain contact—and boost your bottom line. Here are 10 proven tips for boosting your digital marketing strategy