Things to Consider While Working on a Social Media Strategy

Let’s face it; ever since social media became a thing, it has developed into this new digital arena where brands battle it out through a clash of wit and grit, with the spoils going to the side with the most unique and innovative campaigns.

The bottom line – a robust strategy is a must to survive in this digital coliseum. That said, coming up with a social media plan is, by no means, a walk in the park. It takes days upon days of research, goal-setting, and planning. 

Fortunately, there are elements you can take into consideration that can make the job significantly easier. 

So, whether you’re outsourcing to a social media agency in Mumbai or taking the matter into your own hands, here are some factors you must account for when creating a social media strategy. 

Your Purpose

Before you set out on campaign strategizing, you must ask the most important question – Why? Why are you running the campaign? Is it brand awareness? Or is it product promotion? Figuring this out will help you set your goals accordingly. You might also have more than one goal to serve.

Whatever it may be, introspecting and conducting an objective audit will bring you one step closer to curating your strategy.

If you’re not in touch with your goals, we at Digitactix – the leading social media marketing agency in Mumbai – can help you figure it out! Reach out to us today and find your marketing purpose.

Also Read : Digital Marketing vs Social Media Marketing: Key Differences

Your Target Audience

After figuring out the why, the next step is to figure out who. Who is the prime target for your social media posts? Once you find the answer to this question, the answers pertaining to what to post, where to post, and when to post will come easily.

For example, if you’re a travel and lifestyle brand, your target audience will probably be people who love to read about new places, along with essential travel tips. So, by knowing this, you’ll understand where to put out your content (Facebook, Instagram) and when to post it (during times when your audience is the most active).

Of course, you’ll need to carry out extensive research to know the most optimum social media handles and most favorable time intervals for posting. 

Finding the right audience can be a tough nut to crack. But Digitactix is here to help you get cracking. Engage with the best digital marketing agency in Andheri to strike a chord with your audience.

Your Content Format

Though you know what your target audience likes, you’ll still need to figure out how to showcase your content. Why? Because static posts are not the only things that people consume. Reels, videos, carousels, etc., there are a plethora of popular formats that have overtaken

To expand on the previous example, travel and lifestyle content are primarily consumed via videos and reels, since there are a lot of visual elements involved. So, showcasing your content via this format will be the best course of action.

Lastly, make sure the content format also matches your brand identity. 

Wrapping Up

By paying heed to these foundational considerations, you can create a strategy aligned to your objectives and ensure a successful campaign.

And for anything social media, Digitactix – a boutique social media agency in Mumbai –  is here to provide assistance. Connect with us today to augment your social media.