Digital Marketing vs Social Media Marketing: Key Differences

If you are an online business owner, you must have heard about Digital marketing services. It implies promoting your business through all online media. Let checkout some facts about Digital Marketing vs Social Media Marketing.

Among its various verticals, Social Media Marketing is the one that uses social media platforms like Facebook, Instagram, LinkedIn, etc to promote products or services and build a business. Digital media marketing services in Mumbai include SMM, SEO, SEM, and so on. So you can reach out to us for your brand’s specific marketing requirements. 

Marketing is all about ascertaining consumer needs and satisfying them profitably. One of the emerging branches of marketing is digital marketing, which has changed the way in which marketing is performed in yesteryears. It uses all digital channels to build awareness and promote the product and services to the target audience. It includes search engine optimization, social media marketing, search engine marketing, and so on.                                        

Social Media Marketing is often contrasted with digital marketing but they are not the same. Social media marketing is just one vertical of digital marketing that uses social media as a platform to reach customers and build relationships with them. Digitactix is the leading digital marketing company in Mumbai that offers all types of online marketing services including paid/unpaid marketing solutions for all types of brands with guaranteed conversion rates.  

Definition of Digital Marketing

By the term digital marketing, we mean a form of marketing that uses electronic channels, especially the internet, to promote the product, services, brands and company.

Internet-based methods of digital marketing include content marketing, content automation, search engine optimization, e-commerce marketing, social media marketing, email marketing, etc. However, non-internet-based methods encompass marketing through radio, television, SMS, MMS etc. 

Visit the Digitactix website today to know more about the best search engine marketing services in Mumbai for all your brand’s marketing requirements. 

Definition of Social Media Marketing

The process of promoting a product or service and building a strong relationship with customers through different social media channels is called social media marketing. Here, the term Social Media is nothing but a platform that allows the users to share their messages, stories, images, audio, etc. directly to the people connected with them.

Social media helps marketers to make their presence online and establish a public voice. Further, the success, growth and engagement of the users can be tracked easily through the data analytics tool provided by these networks.

Primary social platforms include Facebook, Twitter, Linkedin, Youtube, Instagram, Pinterest, etc. 


To sum up, it can be said that social media marketing is a part of digital marketing. The best thing about these two marketing techniques is that the marketer can easily track the impression, through analytics such as the number of visits/views, engagements/clicks, daily time spent, etc.

We at Digitactix, the top social media agency in Mumbai can assist you in creating an individual digital marketing plan that utilizes the most suitable digital marketing channels as well as social media platforms that fit your target audience, your business, and your budget. Get in touch with us for more information and take your brand to the next level.

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