Would you like to have a tribe of people swearing by your beauty regimes and guides? How about getting the latest products of the coveted beauty brands? All these sounds amazing, right?
If you are passionate about beauty and makeup, why not learn how to become a beauty influencer?
In the influencer industry, the highest-paid influencers are the beauty influencers. The simple reason is that they are giving ordinary people easy DIY tutorials on makeup, skincare routine, easy hairdos for parties, and an honest review of the products.
The knowledge that beauty influencers are bringing in for the audience is immense. Also, they can establish a connection with the audience that even the esteemed brands have failed to make. So, if beauty influencer marketing is becoming a key strategy in wooing the customers, why not become a beauty influencer. Mainly, if you are passionate about makeup and beauty, it can be the right path to grow.
In this article, we will look into manageable steps with which you can start your career as a beauty influencer.
If you think you can be someone like Jeffree Star with 16.3 million followers from the word get-go, you’re dead mistaken. To reach 10,000 followers, you have to work hard and start as a nano influencer.
In the influencer pyramid, you need to be aware of the structure of the influencers based on their followers. So, unless you are already a celebrity moving onto the social media platform and starting to work as a mega influencer, you have to work your way up.
Here is a quick overview of the influencer pyramid:
Nano: 1000 to 10,000
Micro: 10,000 to 50,000
Mid: 50,000 to 500,000
Macro: 500,000 to 1,000,000
Mega: 1,000,000 plus
But if you think that you will not get the chance to work with any brand as a nano influencer, you are again wrong. Many beauty brands prefer to work with nano and micro-influencers because they have a better engagement rate with their followers. In addition, it can connect the brands well with the customer base as the marketing strategists have realized that influencers who communicate with their audience have more clout than the celebrity influencers.
So, if you want to know how to become a beauty influencer, don’t be afraid to start small and take the following steps.
Steps On How To Become A Beauty Influencer:
Step 1: Be Social
It would help if you made your presence felt on social media platforms. It includes engaging with the existing beauty influencers and finding your niche. There are a plethora of niches within the beauty industry, like organic beauty products, DIY tutorials, skincare routines, nail art, hair, review of brands, etc. You have to decide your niche based on your expertise. But don’t limit your research to a single social media platform, nor create your account on a single one. Try to engage on all the platforms.
Step 2: Selecting The Platform
Based on your niche, you have to determine social media as your primary platform during your research. Several factors can decide your social media platform, like demographic, niche, geographic location, gender, etc.
It is better to establish yourself on one platform first and then move to the other channels. But whichever platform you select as an influencer, you have to be consistent with your posts and engagements to make sure people are noticing your presence.
Step 3: Make Your Statement
Since you have to stand out from the others, you must create your style, statement, and signature. No one is interested in hiring another Kim Kardashian or Kylie Jenner. Brands want original and authentic people, mainly when you are nano or micro-influencer.
So, think carefully about what makes you different from the others. Then, if you have some quirky style or ideas, embrace them; there is nothing wrong with being different if it can showcase your talent.
Step 4: Collaborate
In moving ahead in the beauty influencer industry, you need to increase your audience base. The best way to ensure that is to collaborate with other influencers. Try to find influencers within your niche and develop a beneficial relationship.
You can ask them to be guests in your show or participate in a joint vlog or giveaways. But try and partner with nano or micro-influencers when you are starting. The process with help increases the audience engagement and the follower base.
Step 5: Know Your Audience
Every influencer’s success is determined by their followers/audience. So, if you cannot develop content that creates traction, you will never succeed as an influencer. Therefore, finding what your audience wants is the primary way to move ahead in the influencer industry. It is hence essential that you know what your audience wants. The best way to know this is by following the comments on the posts and by engaging with them directly.
Step 6: A Influencer Media Kit
The objective of a beauty influencer is to grow with time and collaborate with different brands. If you think brands will contact you for the job, the chances are less as a nano influencer. Therefore, you need to be proactive and approach the brands and send them a single link to the media kit, which will showcase why you are the best choice for the brand.
There is a considerable influx in the beauty industry from different products to makeup kits. As a result, the beauty industry is looking for influencers to work with, and in the foreseeable future, it will surge further.
Now is the right time to join the influencer industry as a beauty influencer and start earning and showcasing your talent to the audience. If you are unsure how to begin the process, contact Afluencer, one of the best influencer platforms that bring in brands and influencers at a single venue.