How To Start A Podcast? It’s Easy!
Six out of 10 U.S. consumers above the age of 12 have listened to podcasts.
And 82.4 percent of these podcast listeners are spending over seven hours per week on podcasts.
Podcasts haven’t slowed down. They’re still on the rise with active buymalaysianfollowers listeners as well as engaged users.
In this post we’ll explain how you being a proprietor of a company can use that information to connect with your listeners through podcasting platforms.
Today we’ll talk about the best way to begin an audio podcast for those who are new to the field.
We have launched the LYFE Marketing podcast last year So we’ll explain the exact steps that we took to get it launched.
Let’s begin to the first step you’ll need to take care of.
Steps On How To Start A Podcast For Your Business
Determine your niche.
While that’s probably not the first thing you’ve wanted to hear Many of you may be considering, “C’mon get to the equipment! What microphone do I require?”
However, before you go ahead this step is vital because what happens if you decide to purchase everything you need and begin recording the first episode of your podcast…
…and it doesn’t work because nobody really cares about your content?
About three out of four listeners to podcasts within the U.S. say they tune in to discover new things.
A podcast just like all other content you publish should be focused on the needs of your audience.
So if you don’t understand the demographics of your listeners or the audience you’re creating the podcast, you’re bound to be a failure.
Remember the marketing saying: “If your audience is everybody, it’s nobody.”
Before you can do anything else, it is important to know who your podcast is aimed at and how it can benefit them.
Find out how you are going to contribute benefit to them
Make sure your videos have the direction and direction you want them to take to ensure that your episodes are focused and in a clear direction.
to ensure you get competent listeners who remain interested.
If you’re interested in the content, take a look at this article next to marketing video content to learn additional tips.
After we’ve removed that issue over with Now let’s discuss…
Find out what path you’ll follow when you start your podcast.
There are two routes you can take in this particular step.
- It is possible to launch an audio-only podcast.
- You can do the same thing we do and create YouTube video clips that also serve as podcasts.
The first choice is likely slightly easier at the beginning of podcasts for beginners since there’s less set-up.
The second option kind of allows you to take two birds off with one stone.
We understand the demands of the busy owners of small businesses that you must make the most of your marketing campaigns or efforts…
…and pushing them as far as you can is all.
We’ll discuss the audio-only option first, and then discuss the method we use to do it.
1. Audio-only route
These is the tools you’ll require for an audio-only podcast.
The first thing you’ll require is a microphone. The 3 most popular mics are:
- digital, that makes use of the USB connection directly with your PC
- Dynamic analog and
- condenser, also analog.
The kind of microphone you’re looking to purchase will be based on a few factors.
If it’s only you making a podcast, you could make do with the digital microphone. And the setup is quite easy.
Connect to your computer via a USB device, put on headphones and then record straight to your podcasting software on your computer.
If there are several people on the podcast it is generally recommended to use a dynamic mic or condenser microphone.
It is because the use of multiple digital microphones is acknowledged to be a mess and creates issues with the recording of your laptop.
If you’ve got more than two guests who are on the podcast we can talk about the best time to make use of condenser vs dynamic.
To use either one either, you’ll need the audio interface as well as a recorder that you can plug into, then plug into your computer.
Condenser microphones are better at detecting sound which is why they work better in a calm, almost professional studio-like setting.
They also need Phantom power, which is why you’ll be sure that your audio interface is equipped with 48V Phantom power.
Dynamic microphones block out background noise more effectively, which can help when you’re in a space that’s not 100 100% quiet.
It also stops your microphone not picking up on the voice of another person who is on the podcast.
For headphones, it’s best to buy a pair of headphones that are over-ear.
When you’re using a microphone that’s digital it is recommended to select one with an integrated headphone jack that has the ability to control volume.
This is to ensure that you are able to listen to yourself in real-time while recording.
When you’re using an analog microphone You’ll need to select an audio interface with several headphone jacks…
…or purchase an amp for headphones for this reason so that everyone can be able to hear what’s happening in their headphones when they record.
Make sure to check the headphones levels of everyone before pressing the record button.
c. Pop Filter
An optional, but very useful device is the pop filter.
This can soften the consonants that we normally emphasize when speaking such as T’s and P’s, etc.
The next step is to talk about post-production But first, let’s talk about an easy inquiry…
…have you yet viewed our latest social media advertisements training course?
If you haven’t, then take the time to look it up in case you’re looking to become an expert in the field of social media marketing.
What To Do Once You’ve Recorded Your Audio Podcast
One question we are asked often is how to create an online podcast without spending a dime, and there’s some fantastic editing software that is free to download.
d. Editing Software
Audacity is among the most widely-used free software for podcasts that is available to non-Apple users.
Also, Garage Band is one that we believe is gratis for the Mac and is available to Apple users.
While editing, it is important to remove any audio that you do not want to be using or that is dead space.
It is possible to adjust the volume or voice of your speaking just a bit to ensure that they sound similar throughout.
Each of Audacity along with Garageband are reliable, solid editors and recording software that you can utilize to do these tasks and improve your podcast.
If you’re looking to make a purchase that is higher-end, Avid Pro Tools is most likely your best bet.
Once you’re finished editing your audio file, you’ll have to convert the file into its MP3 then upload the file to a website hosting.
e. Hosting Website
The hosting site is a website that makes the uploading of your audio file simple for you.
It also takes the burden of making it available to platforms for podcasts like iTunes Podcasts, Spotify, Stitcher, and others.
We’re using BuzzSprout and it’s one of the most popular hosting websites that we’ve seen suggested.
There are other options that you could investigate such as Captivate, Transistor, and the list goes on.
The hosting website will give you instructions on how you need to fill out and on how to upload your episodes, to ensure that they appear as intended on the podcasting platforms.
If not, this is how you can set the audio-only podcast!
It is true that some equipment may appear daunting initially however it really is 5 pieces, depending on the specific requirements you have.
Once you have figured out what you require and you get comfortable with the equipment, it is pretty normal.
2. Using YouTube Videos
Below are some steps that we took to start our podcast making use of our YouTube videos.
Before we began our podcast, we started our YouTube channel to help us expand our marketing on YouTube.
The goal of our website is to aid small-scale business owners to expand their businesses through online marketing.
Although we’re a marketing firm that provides services for our customers and YouTube channel is a source for entrepreneurs…
…who want to learn how to tackle the work on their own, or perhaps cannot afford to outsource the task but.
We knew that we wanted to create a podcast with the same goal.
Therefore, we utilize an online, free video converter that converts the YouTube video clips to MP3s.
Then follow the exact steps for Buzzsprout which we have shared to share the audio file available to the world.
We’ve already received 1,512 downloads!
This is the way to go the setup and your concentration will be on creating Click Here videos first, before converting the video into a podcast as an additional step.
Take a look at this article to video marketing where we will show you the exact setup we utilize for this particular channel…
…from the lighting to the camera equipment and everything needed to make the videos we create.
This concludes everything we have for you today!