Weather conditions are constantly changing and surprising us. Daily, changes in the weather affect ambient light. Outdoors, this variable luminosity will influence the visibility of communication media. This is all the more true with bad weather that disturbs the view.
However, there is a solution that can overcome these constraints. The outdoor LED screen usually has variable brightness which adapts to the environmental conditions. This makes outdoor LED screens an ideal solution to be visible in all weathers.
OUTDOOR LED DISPLAY AND WEATHER RESISTANCE
Outdoors, communication media must withstand climatic conditions, which are sometimes harsh. We easily think of the rain and the cold which generate wear, but this is also the case in good weather. High UV indices also deteriorate posters as do high temperatures. One might think that the external environment is not an optimal environment for a screen.
However, nowadays LED screens have adapted to the outdoor environment. Under certain conditions, they can also be mounted in sealed boxes and can withstand extreme temperatures. In general, a giant LED screen is functional at temperatures of -40°C to +40°C with humidity levels of up to 90%.
This then makes possible installations in extreme environments such as in ski resorts, in certain African countries, or on the coasts. In general, giant LED screen suppliers specify the protection index (IP) associated with the outdoor screen. If not, don’t hesitate to ask them. The seller’s ability to provide this information is a guarantee of product quality. At least we recommend an IP 54 standard and ideally IP 65.
LED SCREEN AND BRIGHTNESS ADAPTED TO THE OUTDOOR ENVIRONMENT
Beyond bad weather, another factor that will be decisive for visibility is brightness. The traditional display is usually more visible on sunny days. This is why there are backlit options in the opposite cases.
For screens, it’s different. Indeed, to be visible, they must be brighter than the ambient luminosity. This is problematic for some LCD screens in direct sunlight. For SMD Screens, this problem is less. Indeed, their LED operation allows them to offer significant luminosity.
Thus, they are visible in broad daylight. However, it is also necessary to manage the notion of glare when the weather darkens. This is why many giants LED screens also have tools for dimming the brightness independently. This makes it possible to adapt the light intensity of the screen to the ambient light. This allows them to be optimally visible whatever the weather.
This ability to vary the brightness is also a guarantee of the quality of the external screen provided. Indeed, a fixed brightness LED screen will not allow you to be visible in a way that is adapted to each circumstance. They could even be dangerous if it is too intense.
MORE ATTRACTIVE VISUALS ON A GIANT LED SCREEN
Outdoors, the world is constantly in motion, and in urban areas billboards are omnipresent. It is therefore not always easy to get noticed. This is where screens make all the difference. First of all for their dynamic aspect. It is well known that movement attracts our gaze, thanks to our peripheral vision.
In addition, LED screen technologies make it possible to offer a very good quality of contrast with vibrant colors. This makes it possible to highlight the visuals which are thus more attractive.
Finally, video content has become very popular in a few years. It is now present everywhere, around us, and accompanies us daily. This is why we are more easily drawn to video content than static images. It is for these reasons that the communication screen has a greater power of attraction than traditional display methods.
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