If you are a dating app development company, the first thing that you shall face is creating an app that gets online traction. A lot of us might consider Tinder to be the benchmark of dating apps. However, it doesn’t have to be like that. You can create a successful dating app that will cater to a niche audience or location. We have helped a lot of brands in creating dating apps. Thus, we have created a blog for developers who are planning to create a new dating app in this competitive market.
There are different critical stages of dating app development. It starts with market research, followed by user behavior analysis and understanding the competitors. Did you know that there are different forms of dating apps? There are some apps like Tinder that work perfectly for a broad audience, on the other hand, there are apps like Tastebuds for a niche audience that loves music.
There are a lot of dating apps that are mostly web-based. These include Match, OkCupid, and eHarmony. These are specifically for people looking for serious relationships. They naturally gravitate towards web-based sites because they’d want to sit on a laptop or desktop screen and surf through profiles before striking the first conversation.
Other types of apps include mobile-based apps. These apps have a swipe feature that caters to a broader audience. There are also in-app game options to “spice” things up. This is for people who want to try something new while hoping to find the love of their lives.
The Basic Dating App Development Factors to Know About
Being a dating app development company, it’s crucial to know about user feedback. Did you know that simple & easy to use dating apps perform the best? However, there are a lot of users who have become dissatisfied with the “random” left and right-swiping features. Also, due to the pandemic and social distancing norms in the last two years. the expectations of the users have changed a lot. Here are a few major attributes of a successful dating app development company.
#1 The User Needs & Challenges
As we mentioned above, user needs are changing. Gen Z might not approach dating in the same way as the previous generations had. For instance, the dinner & drink dates were the default before. However, the recent rise in “creative” dates like visiting a bookstore, taking up mini-golf, and rolling skating.
Also, the use of video chat is on the rise. Did you know that 48% of Gen z users have more video chats before meeting them in real life? Remember that even though the means have changed, the end goal of using dating apps remains the same. People are still looking for the right match, whether it’s a long-term relationship or a casual one.
#2 Competitors & Market Research
As a dating app development company, it is crucial to research the market and also the competitors in the present market. When it comes to using dating apps, the users can be quite unforgiving to the dating apps that are poorly designed or don’t have the features they need.
When you research your competitors, you become aware of the unfilled user needs and create a dating app while adding the features. You can also use the best features of the most popular apps and improve them for offering a much better experience. Another crucial aspect of market research is to determine whether you want to target the generic broader audience, or you want to target a specific population like LGBT, foodies, music lovers, pet lovers, and so on.
#3 Creating a Unique Value Proposition
As a native app development company, let us share some bad news with you. It’s difficult to create a dating app that will get the necessary traction to succeed. The good news is, that due to the complexity of the dating market, you won’t have to create the next Tinder to become a successful native app development company.
Here are the three questions you must ask before you go ahead with the dating app development plan.
1. Which user behavior will you take as metrics?
2. Will the dating app have something new experience to offer that creates sustainable network effects needed for the app to succeed?
3. Is the dating app be exclusive to the user location or segment?
#4 Monetization Strategies
Not only would you want to have a unique core value proposition but also you would want the dating app to make money to make sure that the dating app stays profitable in the coming years. Here are the following ways you would want to monetize a dating app:
- Subscription Plans
- Affiliate marketing & paid ads
- Premium feature upgrades
- In-app purchases
You can opt for more creative strategies like offerings, discounts, rewards, free credits, or rewards to complete a subscription process.
#5 Add-On Features of Dating App
Being a dating app development company, it’s crucial to add multiple features to the dating app. You can add the following to increase the engagement of the dating app.
- Games
- Matching Algorithms
- Chat & Messaging
- Voice & Video Calling
- Push Notifications
- Data Protection & Security
- Intuitive User Interface
In Conclusion
As a native app development company, we suggest choosing a cross-platform framework like React Native to maximize the number of device types that the app can support. For creating a dating app that performs perfectly well ensuring good latency in high loads & data volume, the developers can make use of microservices with well-built API and higher cloud storage.
Amidst a busy life, dating apps will offer a time-efficient way to meet people that are looking for their significant others. The key to creating a successful dating app is realizing that people these days don’t have much time. Thus, they are looking for apps that have features to save their time. If you keep your focus on creating an intuitive, high-performance, and easy-to-use app, you can create a great app.
