You’ve probably heard the phrase “SEO is dead” bandied about a few times in your career as an internet marketer. But what exactly does that mean for your website’s visibility and performance? In this article, we’ll provide a comprehensive overview of SEO – from the basics to more specialized topics like link building and on-page optimization. Ready to start improving your website’s visibility and performance? Let’s start.
What is an SEO expert?
SEO is the process of optimizing a website for search engine visibility. This can involve improving the website’s on-page elements (title tags, metatags, etc.), developing off-page strategies (link building, social media engagement, etc.), and deploying optimization tactics (such as keyword research and content writing).
An SEO expert will typically have a wide range of experience with different optimization techniques and will be able to recommend the most effective ones for each website.
The different types of SEO work
SEO is a broad term that can mean many different things to different people. In general, though, SEO work is all about improving the visibility and ranking of your website in search engines. There are a few different types of SEO work, though, and each has its own set of benefits.
1. On-page optimization: This is the most basic form of SEO work. Basically, it involves making sure your website looks good and smells good to search engine crawlers (aka robots). This includes things like optimizing your titles, descriptions, and header tags to be Quick Links Popularity (QLPI) worthy, adding keyword density to your content, and using appropriate keywords in your URLs.
2. Off-page optimization: This type of SEO involves working outside of the website itself to improve its visibility in search engines. Common off-page optimization techniques include link building (building links from other high-quality websites), creating quality backlinks (text or images linking back to your website from other high-quality websites), and conducting competitive research (determining which keywords are being used most frequently by your competition and how you can beat them at their game).
3. Social media optimization: Agrowing part of SEO, social media optimization involves ensuring your website is visible and rankable in social media platforms like Google+, Twitter, and Facebook. This can involve creating or tweaking content specifically for these platforms, setting up automated social media campaigns to promote your website, or working with a social media agency to manage all of the marketing for you.
4. Content marketing: Content marketing is all about creating valuable, engaging content that will help your website attract and retain customers. This might involve writing original articles, creating helpful guides and tutorials, or creating video content that explains your products or services in an engaging way.
5. Paid search optimization. Paid search optimization (also known as paid advertising) is the process of placing ads on search engines that are specifically designed to generate clicks from potential customers. This can be a very effective way to increase traffic to your website, although it’s important to note that not all ads are created equal and some may have more negative than positive effects on your site’s visibility and ranking.
The different types of SEO
First and foremost, SEO is all about optimizing your website for Google search. This means making sure your website is easy to find on the internet, has relevant keywords in the title, text, and images. And is optimized for mobile viewing. There are a number of other types of SEO that can be done as well, but these are the three most common.
Paid search advertising: When a business pays an advertising company to place their ads on Google, they are doing paid search advertising. This is a very effective way to reach potential customers who have shown an interest in your product or service.
Natural search engine optimization (SEO): This is the most basic form of SEO. All websites need some level of optimization if they want to rank high in Google searches. However, SEO specialists know how tooptimize a website for better rankings with specific keywords. This can include things like adding those keywords to your website’s title tags, meta descriptions, and content; improving your website’s design so that it looks appealing to users. And using social media platforms such as Twitter and LinkedIn topromote your website.
Link building: This is the process of building links from other high-quality websites to your website. We can do it in various way. Like guest posting linking to your website from other articles and resources that you write, and submitting your website for link popularity contests.
What are the benefits of having an SEO expert on your team?
There are many benefits to having an SEO expert on your team, including:
– Increased traffic and conversion rates
– Improved website visibility and rank
– Increased brand awareness
– Stronger online presence
How much does it cost to hire an SEO expert?
SEO is a complex and time-consuming process that can be expensive to execute on your own. Here’s a breakdown of what it typically costs to hire an SEO expert:
- Hourly rate: $75-$150
- Monthly rate: $1,000+
- Annually rate: $10,000+
If you’re just starting out, hiring a consultant or freelance SEO expert in Bangladesh may be cheaper and allow you more flexibility in terms of timing and strategy. However, once your website starts to take off and you need more help from an expert. Hiring them full time may be the best option.
Conclusion
An SEO expert analyzes the competition, identifies which keywords are most important for the website. And creates a strategy that will help target those keywords. An SEO expert may also monitor how effective their strategy is every month.
