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Organic and local search
While general search occurs when an online user searches for information in general without focusing on a specific location, local search is more location-specific.
For example, when a user searches for a keyword + location, this is considered a local search. On the other hand, if he’s looking for a keyword without any geographic component, it’s a regular search.
Search engines use many factors including inbound links, keywords, outbound links, and even content to rank and index different websites.
Should you rank in organic or local search?
If you own an automotive and construction company headquartered in a specific location, you may rank high in searches for that specific location, i.e. local search. Users are more likely to search for your business by location name.
