SEO for Tradies – Does It Work? Is It Worth It?

In the Digital Age, a significant percentage of a tradie’s prospective clients search online for the services they need. Online ads and social media platforms can only do so much (how many ads have you clicked on, lately?). Having a “base” or “anchor” online representing your company and detailing your products and services is immensely helpful. We firmly believe that a website based on SEO for tradies is the solution. In this blog, we describe several terms and explain the idea behind tradie SEO (or just SEO).

For those who don’t know, SEO stands for Search Engine Optimisation. It’s a technique used to attract your potential clients (target audience) to your website to increase sales and generate leads. Or, in more technical terms, SEO increases the amount of organic traffic and the number of that company’s target audience. That’s the purpose of an up-to-date, well-designed, mobile-friendly website with relevant content, photo galleries, opt-in forms, etc.

SEO can be divided into three main categories: on-page, off-page, and technical SEO. The first category, on-page content, deals with all the pages that will be on your tradie website. From the About Us page all the way to the Contact Us and Blogs pages. The second category, off-page content, involves getting high-authority websites (relevant to your trade) to provide a link to your website. The last one’s technical SEO which includes site indexing to aid with bot crawling, etc. All three categories are considered important for vaulting a website to the first SERP or the first position on it.

It increases your visibility to your prospective clients (target audience) without you paying to show up at the top of an SERP. In technical terms, this means increasing the organic traffic to your website, and the quality of that traffic.

This is achieved by updating keyword-rich content regularly, or adding more pages (location pages, service pages) as needed. Citing relevant and authoritative websites, using alt tags (alternative text descriptions) and inserting metadata for each page are considered essential.

Other essentials include a page title (written on the page’s tab), meta description and SEO title for each page. When a search is performed, the title in blue of each result the search engine provides is the SEO title. The short description of what that webpage or website contains is the meta description. Creating a website with helpful information that attracts links to other websites also helps.

Updating the content helps with your website’s ranking on search engines.

If you want your website to rank well on SERPs, you’ll need to have it built using SEO-friendly web design. This means making it easy for search engine bots to crawl each page of your website. Note that the search engine will rank your website lower if it doesn’t load fast enough. The web design must tick all the boxes as per Google’s Webmaster Guidelines, too.

A well-designed website should have superb content, quality images, Call to Action (CTA) buttons, and excellent pitch. The font, formatting, and brand reinforcement should be clean, crisp, and the design attractive. Your website should load fast (within 3 seconds), be easily navigable, deliver a great user experience, and be aesthetically pleasing. It should also include how experienced your team is, awards they’ve won, customer reviews, etc.

All in all, a great web design puts the content in the spotlight, which should flow easily to the CTAs.

According to Internet Live Stats, there are 105,665 Google searches conducted every second. And a Hitwise report several years ago stated that 60% of online searches are carried out using mobile devices. (The percentage is even higher for food and beverage searches – 72%!)

So, it’s a customer-friendly move to make a mobile version of your website available.

This depends on the services and products you provide clients. If you’re a tradie, your website must describe your services page by page, the locations you serve, contact details, and opt-in forms. The SEO team finds keywords with search volume (primary and secondary), and the copywriters incorporates them in their content, accordingly.

A tradie website usually includes: an About Us page, service pages, location pages, blogs page, and a Contact Us page. If you have an online store, there’ll be at least one page for it. The process of finding and including details that boost a website’s ranking is similar businesses across the board.

Unique images on your website help with your Google search engine ranking. Adding image alt tags, compressing images and selecting the right image format, are SEO-based actions. They increase the amount of organic traffic to your website.

They are a great way of generating more leads for your company, and more traffic for your website. You can offer vouchers for services, send newsletters, etc., so a visitor on your website converts into a customer. This is called user conversion. If you’re offering a free e-book to persuade prospective clients to enter their contact details, so much the better!

Yes – people conduct their research for products and services within their respective areas. Focusing on this set of people means employing local SEO. Local SEO requires your address, contact details, and keyword-rich content specific to a certain city, country town, etc. For tradies (plumbers, electricians, builders, etc.) it’s essential to optimise their websites for prospective clients to find them online.

Want to get to the top of Google rankings for your trade? Tradie Web Guys provides SEO for tradesmen by offering SEO-friendly web designs, web building, content creation, and SEO strategies. We increase your number of leads, conversions, and customers.  Our services also include Google Ads, Customer Relationship Management (CRM) system setup, web maintenance, email marketing, and web bots. Contact us on 1300 417 297, or fill out a web form today! You can also fill out an opportunity assessment form free of charge.