You can convert conversions into more significant revenue for e-commerce businesses. You are competing against millions of websites trying to attract the same consumers. It is challenging to increase traffic and conversions for your website. Let’s see how we can improve conversions and traffic for your website.
You can use a mix of SEO (Search Engine Optimization) and CRO (Conversion Rate Optimization) techniques. Check these eleven proven hacks that you can use to increase your conversions or find out the most helpful hack relevant to your business.
Here we go,
- FOMO is real!
Today’s generation knows what FOMO is; still, we will elaborate on it. FOMO means Fear of Missing Out. People respond to urgency well. They don’t want to miss out on any opportunity or regret it later. As an e-commerce retailer, you can create a sense of urgency to encourage people to buy your products, and you can use FOMO as an advantage. The idea is to show a limited quantity or the limited period to buy the product. Every big retailer like Amazon, Flipkart, Myntra, etc., uses these strategies to get people to make quick purchases.
- You can link your site with Social Media accounts.
We all know Facebook and Instagram have a business account feature, and we use them as a digital marketing platform. You can link your site with these accounts. This is the best way to increase your e-commerce conversion rate. In our opinion, Instagram is the best and easiest social media platform for e-commerce retailers. It is easy to showcase your products and make them look like indigenous content instead of making them look like promotional content. It is leveraging that social media can drive e-commerce conversions.
- Win them over with your creative content
Product title and description are considered essential parts of the products because most customers read product titles and descriptions to know whether it is valuable to them. It helps you get prospective customers. How would you write these descriptions? Well, it’s easy to use some powerful words in the title. And in the full description, engage your audience with a natural tone and detailed full story about a product. Also include product benefits in descriptions.
- Remember Keywords
Keywords play an important role in optimizing your product’s title and description to increase e-commerce conversion. What is the targeted keyword? The word or phrase that websites use to rank in search engines to attract desired potential customers is targeted keywords. It is the best lead generation tactic for e-commerce retailers.
- Cater Social Proof
Customer reviews and testimonials are considered social proof. Today whenever we go to restaurants or shopping places, they ask us for customer feedback. When you go to Shopper’s Stop store, they ask you to rate their services from 0-9, where zero is bad, and nine is excellent. In the same way, there is a client testimonials section on Amazon where the client writes about their experience and lets other people know about their experience using the products. Prospective clients value this feedback, which is a maker or breaker for your products.
- Make a mobile-friendly website
It is a simple hack to increase website traffic or e-commerce conversions to create mobile-friendly websites. Most of the population uses mobile to search for anything they require. So your websites should be mobile-first website design that can help you drive traffic to your online store and effectively increase sale conversions.
- Display the best product visuals
What encourages customers to buy the product is the product visuals. It is the most crucial factor in apparel, home furnishing, or home decor brands. People believe what they see and what appeals to their eyes. Therefore, it is necessary to put your best foot forward when marketing your product. You can win over your customers or prospective customers with the product visuals. Some quick tips to get you started:
- Use a high-quality camera to capture product images or videos.
- Click multiple shots from different angles to show the product clearly.
- Use a 360-degree video to show exactly how your products look.
- Provide more information about the product by adding text.
- You can also show the uses of the product through short videos.
- Quality check for website speed
People mostly leave a website because of its slow speed. They don’t like to stick around the struggling purchase on the website for slow speed. Your client can make the same purchase from your competitors’ website because it has a high-speed web page, making easy and safe transaction payments for them. So, you have to be sure that your product pages load quickly and seamlessly and keep the file size as low as possible to ensure that they load quickly. You can use tactics like cache and content delivery networks to increase your site speed.
- The navigation site should be easy to use
What is the best way to make your e-commerce site easy to navigate? When you build a website for customers with easy navigation to what they are looking for, customers will often visit your website for purchase. Organize your product into the proper categories and subcategories to make it easy for people to find the right products they are looking for. You can put as many filters as you want to make it easy for them to see the products.
- Expedite the payment or checkout process without a lengthy or complicated process
In our personal experience, we have left products in inventory because of the lengthy and complicated checkout and payment options process. Like us, many customers or consumers left their carts for this very reason. There are multiple reasons for this; either the registration process is too long, or there aren’t enough payment options to take you through the process. Follow these simple steps:
- At the login time, allow social media to save prospective customers time.
- Only include essential information fields to be filled by customers in a form.
- Provide them with multiple payment options
- Secure payment methods are a must.
- Resuscitation of abandoned carts by consumers
For various reasons, people often leave their carts without making any purchases. The most popular way to retarget the people who abandon their carts is to email them a discounted offer or coupon. This strategy is enough to get them to complete their purchase. You can use pop-ups on the checkout page just a consumer is about to leave the page.
Are you ready to boost your e-commerce conversions? Well, you can use the above tactics to boost your e-commerce conversions. Use it all or use some; it is your choice to boost your e-commerce sales, conversions, website traffic, and customer experience. Start with these tactics today and see results for yourself.