If you run an eCommerce site, you know how hard it can be to bring in the profits you need to stay afloat. Between shipping costs, hosting fees, and inventory, operating an online store isn’t cheap and profit margins are slim. If you want your store to become more profitable, consider these five ways to make your eCommerce site more profitable and generate the cash flow you need to take your business to the next level. Or you can easily hire eCommerce web development in India for better results.
Improve SEO
SEO is important for any website, but it’s especially critical for an eCommerce site. This is because search engine algorithms factor in a variety of information when determining rankings and the most visible result. To make your site rank higher, you’ll want to focus on improving your site’s SEO.
Create useful, high-quality content for your blog. Link this content back to specific pages on your site where customers may find it relevant.
Optimize Your Site for Mobile
If you want your site to be successful, you must consider how the customer will interact with it. With over 50% of web browsing taking place on a mobile device, ignoring this is not an option. Customers should have an easy time navigating your site and finding what they are looking for without any distractions.
That means no pop-ups, flashing banners, or videos that can’t be paused. The first step in mobile optimization is creating a responsive website design, which automatically adjusts the layout of the site based on screen size and orientation.
Reduce Shopping Cart Abandonment
One of the best ways to increase profit is by reducing shopping cart abandonment. According to a study conducted by Forrester Research, shopping cart abandonment costs retailers $4.6 billion annually in the US alone and 14% of all online shoppers abandon their carts after starting their online shopping experience.
The five most common reasons for abandoning shopping carts are:
1) not enough information about the product;
2) too many steps are required before placing an order;
3) products were out of stock or unavailable;
4) shipping and handling charges were too high;
5) the product was too expensive.
Engage with Customers Before and After Checkout
Make sure your customer has an easy way to contact you. Put your number, email address, and website address on every page of your site. This will make it easy for customers that have questions or need assistance. You should also make sure you’re answering customer emails within 24 hours or less.
Include a link for the product in the email so the customer knows how you can help them. Some companies offer free returns, free exchanges, money-back guarantees, or other benefits if they don’t love their purchase. A satisfied customer is more likely to be a returning customer.
Improve A/B Testing
A/B testing is the process of comparing two versions of a web page, website, or email message. One version, known as the A page, is the original and unchanged page. The other version, called the B page (or sometimes experimental), can have minor modifications made to it in order to test which one performs better. In this post, we’ve taken a look at how you can improve your A/B testing strategy so that you can generate more profit for your company.
Conclusion
There are many ways that you can make your eCommerce site more profitable. One way is by driving more traffic to your site. You can do this by using PPC or SEO methods, or through the use of paid advertising. Another way you can make your site more profitable is by getting higher conversion rates. You may want to invest in conversion rate optimization techniques like A/B testing and split testing.
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