Going to the largest online marketplace in the world isn’t something you just throw caution to the wind and give the old college try. Instead, selling on Amazon demands a strategy. A marketing strategy can come in many different forms.
We’ll explain the basics of crafting a profitable Amazon marketing strategy to get you started.
Basics
The first thing we need to discuss is the pure basics of selling on Amazon. Developing a profitable Amazon marketing strategy without anything to market is hard. But, even if you’ve got a product, that’s only part of the overall baseline where you start crafting a winning strategy.
Take a look at your product and ask yourself if you’ve got the following:
- A product
- High-quality images
- A well-crafted product description
- Brand and product position
- An understanding of what you’re selling and who you’re selling it too
- Competitive prices
Refocus Your Efforts On Keyword Relevancy
How your product ranks on Amazon is dependent on several factors. Some of these factors include:
- Ratings/Reviews
- Engagement
- Sales fulfillment
- Sales velocity
- Click through rate
- Pricing
- Quality listing
- Keywords
Amazon’s algorithm, which determines rankability, is similar to Google’s. The main difference is the intention and desired outcomes that these algorithms produce. As a result, Google provides the best results according to the search term, and Amazon offers the best product.
Keywords are the most critical aspect of ranking and remaining relevant on Amazon. As a result, you’d be wise to understand the keywords available and how you can adequately incorporate them into your product listing.
Invest In Advertising
You have to spend money to make money, and on a platform as large as Amazon, getting noticed can be a nightmare. However, every year Amazon ads bring in more and more revenue underpinning the success, it’s having with companies looking to sell their products. But spending money is just one aspect of advertising; it’s also about how you advertise and who you’re advertising to.
The main objective is to target your ads using demographics, interests, hobbies, keywords, etc. Then, narrow it down as much as possible to get to the customers most likely to purchase the product.
External Traffic
The point of external traffic is driving people to your Amazon store. For example, have a website get reviewed by bloggers, affiliate sites, etc. Ensure you’re getting the attention that brings people over to your Amazon store.
Coupons
Discounts can really get people buying. It’s psychologically proven that coupons have an effect on how we spend money. So play around with coupons and specials and see how you can use them to your advantage to sell more products.
High-Quality Marketing Media
If you believe in your product, then hopefully, it’s because it’s high-quality. But what’s a high-quality product without high-quality marketing media? So shoot videos, and ads, take more pictures, and create quality materials that make promoting the product that much easier.
Conclusion
All of this can seem overwhelming and potentially beyond reach. However, an Amazon marketing consultant or Amazon marketing agency is always available to help you craft a profitable Amazon marketing strategy.
UpCounting is an Amazon marketing agency ready to take your store to the next level. So get in touch today, and let’s start bringing your products to life on the world’s biggest online marketplace.
