Email marketing is one of the first segments of digital marketing or e-marketing. It also includes online marketing via a website, social media or blogs. Email marketing allows companies, along with all other digital marketing tools, to tailor their online marketing messages to their customers based on the most appropriate profiling. You can get in touch with Email Marketing Services Company
What is email marketing for?
Email Marketing Definition : The use of email to promote products and services.
Better explained, e-marketing is about collecting data, developing and sending messages in order to build relationships with potential customers or build loyalty.
It is then used to nurture relationships with recipient contacts. Keep them updated on their brand, offer coupons to encourage loyalty, and more!
The personalized newsletter: the DEM (Direct Email Marketing)
Particular groups of contacts can be reached by ad hoc communications. For example, offering individual customers special birthday offers is a type of Direct Email Marketing. Or an e-commerce brand could send discounts on products. Similar to those already purchased by customers, in order to stimulate another conversion .
DEM helps the company develop and maintain a relationship with their contacts over time. It will hopefully result in increased sales and increased customer loyalty.
Email should also be optimized for mobile use. As over half of users read emails from smartphones. Then calculate a maximum length of three scrolls. Putting the most important contents in a synthetic way at the beginning and possibly repeating them at the end.
What to write in the email?
It is important to send not only promotional messages to directly stimulate purchases: people tend to be allergic to those who clearly try to make them buy something at all costs.
Some examples of content you can include in your emails are links to articles on your website, images of the products you offer, loyalty rewards for subscribers, customer testimonials, information about new promotions or sales, and announcements about new items or services. . Emails can also be used to simply remind people who have expressed interest in your company that you exist!
When to use email marketing? The advantages
The two main big advantages are the price and the ease . Sending by email is a cheaper way to advertise your products than many other types of marketing, and therefore accessible to small businesses as well. It is also quite easy to set up and track an email marketing campaign.
The huge plus of e-mail over social media is that users are more likely to see a message in their inbox: publishing something (especially without well-structured social strategies and online advertising budgets) does not mean that everyone they will see your message. Your post may not even appear in audience feed. However, an email will be prominently displayed in the inbox until it is read (or deleted).
In addition, email offers tons of reporting and analysis features, such as click rates, open rates, bounce rates and conversions – invaluable data for evaluating and improve the funnel. It promises fast feedback, with low running costs and excellent ROI .
Email marketing: how it works
Newsletters and DEMs are sent to the mailing list. For example providing updates on your company, scheduled events, special offers and, of course, remembering that your business exists.
If, at the time of registration, all the data (name, surname, age, place of residence …) have been organized correctly , it will be easy to program specific mailings for groups of users : for example, to involve people in an event, it will be preferable sending to those who are nearby; to promote a female / male product, a targeted communication will be sent to females or males only.
Email marketing should go hand in hand with brand presence on social media. Adding social media “Like” or “Share” buttons to your emails offers an additional way for customers to connect with your brand. Snippets of positive social fan reviews can be included in emails, and social posts can be used to encourage fans to subscribe to the newsletter.
Email marketing can increase the ROI of your business if managed well. It’s a great way to get people to visit your website or shop, and more traffic equals more revenue.