What exactly is SEO for your business? NZ Free Directories!

So if you have heard the abbreviation SEO banded around you might be thinking what the heck is SEO and how does it help my business?? Seo stands for “Search Engine Optimization”. Again, so what is it! Seo is the art of optimizing your website to meet Google’s strict ranking algorithms which place you within Google search. Local SEO on your website isn’t the full story.     Seo stands for “Search Engine Optimization”. Again, so what is it! Seo is the art of optimizing your website to meet Google’s strict ranking algorithms which place you within Google search. Local SEO on your website isn’t the full story. Social media and keywords play vital roles. Social engagement not only drives traffic to your blog and or website, but the more it’s shared the more organic backlinks you get. More about backlinks shortly. Keywords are vital as these are the words people will type into Google to try and find a service or product. So research into terms with low competition is very important. Now you could use keywords with high competition to drive traffic to the site but as these terms are not very specific the chance of those visits converting into $$ is more unlikely. Not impossible but unlikely. Low competition keywords will drive the right audience to your site and many more will convert to jobs…

So, what are backlinks? These are links to your website from other websites. Imagine a cul de sac is your website. One way in. One way out… Not a lot of traffic gets there. Now imagine your website is in the middle of a roundabout with 100 exits. Traffic coming and going constantly. Google sees all this and ranks your website higher and higher when also molded with local SEO and keywords.

A great way to start building backlinks is to register with some free NZ business directories. We will soon release a blog with lots of free NZ directories to list in. SEO is a fairly long process. If you expect to see 10’s thousands of hits on your website in a couple of weeks, you’ll be disappointed. SEO is for the long game. It’s just like building a reputation in the real world. It takes time. If you decide to employ an SEO agency you should see an increase in traffic in a few weeks. Please be wary of an agency promising to get you 10000’s of hits in days, and a money-back guarantee if not on the first page of Google within a week. Now I’m not saying these are rouge or scams, but to get those kinds of numbers, there must be bots or other paid services to get these hits so quickly. And will google end up penalizing and downranking your site? Maybe, maybe not? Who really knows, and is that peace of mind for you or your business? Your agency will provide you with weekly or monthly reports with metrics of your choice. Once you can see an increase in traffic, clicks, telephone calls whichever metric works for your specific business then you can focus on more targeted leads. Blogs are good for SEO. Social media postings, blog sites such as this https://ecopostings.com/ This keeps users engaged and adds domain authority to your site. For a free SEO Audit of your site please visit us at https://seowise.co.nz