We all have heard about digital marketing and the purpose, this wonderful technology serves. But do you know that it is diverse in nature and is further dispersed into different fields and scopes? This article which is an integral part of our digital marketing course in Chandigarh will take you through the concept of 8 types of digital marketing and how these types are different from each other, what purpose they serve to the businesses in the form of an integral part of digital marketing. So let’s get started :
SEO
The first and foremost face of digital marketing is SEO. Whenever you search for something on Google, you get many results in the form of websites, Google places or it can be some social media platform, etc., Let’s take an example of a website. Whenever a website appears in the search result, it is basic human nature that you always visit or click on the website which is shown on the first number of your search result list. So the concept of SEO training in Chandigarh is originated from the same. It is basically a process to get ranked your website to the first position so that your business may receive most of the attention, visitor traffic and a good conversion rate by taking your user to your web platform.
SEM
SEM stands for search engine marketing. Google is our search engine and when we want to do marketing for the services or the product of our business on Google with the help of paid methods, this comes under SEM. This also means you pay Google to rank your website on search engine result pages. Such type of marketing is known as Search Engine Marketing. Sometimes you must have noticed that whenever you search for something on Google the word “ ad “ is written before the URL of that result which is basically an advertisement for the website which is run by a business by paying Google.
SMO
The way you optimise your website on Google, the same way you can also optimise your social media so that your social media’s content may get reflected on a high ranking on the top results of that search. This strategy is known as social media Optimisation. You can build your business’s online presence, brand equity, awareness of your products, knowledge of products, etc, through social media optimization. A great result of social media optimization is bringing traffic from social media to the website.
PPC
PPC stands for pay-per-click. This means you pay Google proportionate to the clicks you get to your website through the advertisement campaign. Search engine marketing is also one of the parts of PPC. You can learn more about PPC in a comprehensive manner by enrolling in our Digital Marketing course in Chandigarh.
SMM
SMM stands for social media marketing. Whenever you do marketing for the product or the service your business is offering through social media and get your product or service sell on social media as well, this whole process is known as social media marketing. We may have witnessed many brands’ websites and eCommerce platforms doing marketing of their business through social media and getting their services purchased by the customers via social media only.
CONTENT MARKETING
As the name suggests, content marketing stands for marketing your business or services via content. But do you know content marketing is the backbone of SEO or SMO? That’s because while doing SEO, you have to refine your content first and get your keyword research done. Thus, content marketing plays a very vital role in the process of digital marketing. Telling the user about specifications, features, user guides and benefits of your product and service is done with content only.
Email marketing
Email marketing defines the usage of email to market the services or products your business is offering. It also helps to spread awareness about the same for any particular cause or event with the help of email. A good relationship with your users can always be built using this method of email marketing.
Influencer and affiliate marketing
You can utilize influencer marketing if you already have a following on YouTube channel, Facebook, or any other social media platform. With your posts, you tell your audience about a product or business. You extend your review, give a referral code, and ultimately encourage your fans to purchase through your link or reference. You can win the game by helping your followers and simultaneously earning the money from the referred brands as well.
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