State Administration of Radio, Film and Television: my country’s Internet TV users will reach 1.083 billion in 2022
On April 25, the State Administration of Viewpoint released the 2022 National Radio and Television Industry Statistical Bulletin. According to the communique, Internet TV users will reach 1.083 billion in 2022, an increase of 13.4% over the same period last year.
Internet TV integration business revenue was 7.802 billion yuan, and OTT users reached
1.083 billion. According to statistics from the Bulletin, the total revenue of the national radio and television industry in 2022 will be 1,148.881 billion yuan, a year-on-year increase of 24.68%. Among them, the income of cable TV network was 73.456 billion yuan, a year-on-year decrease of 2.96%. The interactive network television (IPTV) platform shared revenue of 16.176 billion yuan, a year-on-year increase of 19.09%. The Internet TV (OTT) integrated service business revenue was 7.802 billion yuan, a year-on-year increase of 9.73%. The network audio-visual income of radio and television institutions was 32.224 billion yuan, a year-on-year increase of 31.24%.
In terms of users, the actual number of cable TV users nationwide in 2022 will be only 204 million, a year-on-year decrease of 1.45%; interactive Internet TV (IPTV) users will exceed 300 million; The number of users who access radio and television services) has reached 1.083 billion, a year-on-year increase of 13.4%; the annual paying users of Internet video is 710 million, the annual paying users of Internet audio is 150 million, and the number of users who upload short videos exceeds 700 million. Save with Amazon NHS Discount Code at HotUKDeal
In the living room economy, large-screen users have returned, and the terminal activation scale has reached 338 million
In recent years, the activation volume of Internet TV terminals (OTT) in China has continued to reach new highs. According to data released by Aowei Interactive Entertainment, by the end of 2022, the total number of activated OTT terminals (smart TV + OTT boxes) in China reached 338 million units, a year-on-year increase of 14.7%. The growth is mainly driven by the steady growth rate of smart TVs. In 2022, the total number of smart TV activations will reach 291 million units, an increase of 15% over the same period last year.
In addition, due to the repeated impact of the epidemic, the “living room economy” has developed rapidly, resulting in the continuous return of large-screen TV users. According to CSM’s “2022 Smart TV Large-screen Viewing Insights Research Report”, the independent arrival of domestic Internet TV viewers will increase significantly in 2022, and the audience will reach 28.1% in the fourth quarter of 2022. The advantage of channel communication is improving rapidly. In 2022, the viewing time of domestic Internet TV viewers of all ages will increase in an all-round way. The per capita viewing time of groups under the age of 45 will increase significantly, and the per capita viewing time will increase by nearly 20 minutes compared with the same period last year.
In addition to the radio and television department, Internet technology companies such as Xiaomi, Huawei, and Dangbei have fully entered the Internet TV industry
Since the country began to issue the first Internet TV license in 2010, the Internet TV industry has also changed from the “wild” in the past to “pro-life” , the regulation of the industry is gradually being relaxed, which has also attracted many companies to enter the field, including the seven major Internet licensees in the radio and television department, TV manufacturers, mobile phone manufacturers, and BAT Internet companies; in terms of hardware, the top five domestic Color TV manufacturers and Internet mobile phone manufacturers such as Xiaomi, Huawei, and OPPO have also developed and manufactured Internet TV products and the development and operation of related smart TV system platforms. , games, education, tools, and services. Some mainstream mobile application companies are also developing large-screen TVs
Internet platforms
addition, a number of large-screen Internet platforms represented by Dangbei have also emerged. enterprise. As the most well-known smart large-screen value-added service provider in China, Dangbei has now achieved complete access to TV software, TV hardware, and TV systems, covering the entire ecology of the Internet TV industry. Dangbei owns the largest third-party TV application distribution market in China, the Dangbei market, with a market share of over 30%; in terms of content, Dangbei provides its own high-quality large screens such as Haqu Film and Television, Dangbei Education, and Dangbei Fitness.
In addition to the application, it has also established large-screen content cooperation with domestic mainstream video platforms. In addition, Dangbei’s large-screen hardware business has also developed very strongly. Its Dangbei Projector and Dangbei Box occupy the top three positions in the domestic smart projection and smart box market brands. At the same time, Dangbei’s self-developed TV operating system, Dangbei OS, provides customized TV operating systems for TV manufacturers through external authorization. Smart TVs sold by world-renowned TV manufacturers such as SONY and LG in the Chinese market also use Dangbei OS to operate. system.
Technologies
With the development of 5G and A lot technologies, the value of Internet TV at the entrance of home equipment is being redeveloped, and the large TV screen is expected to become a home smart control center. At present, TV is not only a terminal for audio-visual entertainment, but also an important carrier for social, office, fitness and other application scenarios. In particular, the sudden outbreak of the epidemic in 2022 has contributed to this trend. Use AO NHS discount code
Due to the prolonged stay at home, people’s demand for large-screen Internet value-added has become more prominent. In addition to audio-visual entertainment, education, fitness, cloud office, and cloud entertainment can all be completed through large screens. The function of Internet TV is no longer limited to simply watching TV. The programs also cover online education, large-screen entertainment, TV shopping, video calls, telecommuting and other fields. The value of Internet TV is also becoming increasingly prominent, and the industry can expect to grow in the future.
