For those wishing to transmit, create or distribute content via social media, the Web has become a vector of social communication which now changes the relationship with others. Today, everyone is likely to produce, relay and comment on information immediately, but also to develop and enrich the content disseminated. You can get in touch with Best Social Media Marketing Agency in London
A new approach in social media communication
The Internet and its exchange networks have thus profoundly changed the relationship with the public. From simple receiver, marketing target , the individual is structured at the level of a set of social media allowing him to develop interactions:
- Participative: Internet users contribute to giving their opinion, recommending, creating or undoing success through, for example, e-Reputation.
- Collaborative: Internet users contribute with their advice, comments, to develop, improve the design of a product, a brand.
- Community: Internet users have come together by forging links, interacting with other individuals and have come together around the same centers of interest, the same hobbies, the same concerns.
For those wishing to integrate this participatory medium, the web has undeniably become a conversational medium not to be neglected in their corporate communication.
Difference between social media and social network?
Social media refers to a set of technologies, content and interactions that make it possible to create social networks . This refers to groups of individuals or entities that are linked together by links.
The usage wants that the term social media indicates the editorial sites offering the possibility of creating social interactions. The term “social network” refers to sites specifically designed to promote the development of a network through a dedicated service.
Why a presence on social media?
The company must control its image. It can thus judge the value of the brand perceived by Internet users and communicate with its environment. So rather than suffer negative comments without being able to respond to them, they take action to prevent them from spreading. The company uses social media to
- Establish your position
- Gain visibility
- Dispel the rumors
- Be close to your targets and your audience
Refusing a digital presence remains detrimental. Nothing can therefore silence negative comments, falsification of information, abusive content.
What are the different types of social media?
Forums (such as Doctissimo, Hardware, etc.) are public discussion areas. On specific or more general topics. the messages are displayed there in chronological order. Consultation is free, but registration is required to be able to respond. Adding a forum to your site can be a good idea. It allows you to equip yourself with a useful marketing tool that will be used to:
- Improve the traffic of your site:Increase the number of visits by attracting people interested in your activity via a forum
- Increase your turnover:Place advertising banners and communicate on your promotional operations, discounts, sales, etc.
- Create social and interactive media:Know how to make communication around your products accessible, further humanize the relationship with your audience.
Social media tools for content management
- Wikis(such as Wikipedia) allow the collaborative creation, modification and illustration of pages within a website. You don’t need to know HTML to access it. Some wikis are completely open to the public, others require prior registration.
- Content sharing communities(such as YouTube, Dailymotion, Slideshare) allow you to share videos, documents, text, audio. Each published item is attached to a member and can be commented on and rated. The community or advertisers can create channels and groups to federate micro-communities.
- Social networks such as Facebook, Twitter, LinkedIn, help connect individuals on a professional, friendly level. Access to the site is after registration and each user has a profile.
Tools to manage more personal branding
- The Blog (web journal or web log)allows anyone to create their own editorial line and to publish articles, news, links to other websites or texts of their creation on a periodic or regular basis. The public leaves comments or shares the articles on the various social networks (Twitter, Google, +, Facebook, etc.).
- Micro-blogs are presented as a service of publication, sharing and discussion based on very short messages. Viewing messages and profiles does not require registration and can be done on the web, mobile devices. Members can subscribe to each other’s profiles to receive their messages in a single feed. A link from a blog pointing to another blog is called a trackback . Thanks to this system, blogs are linked together and thus constitute what is called the “ blogosphere ”.
- Aggregators(such as Posterous, Digg) share news found online, comment on it, vote for favorite content (RSS, videos, photos, links, etc.).
How to integrate social media into your corporate communication?
Success in social media takes time, requires human investment, a certain effort. The company can call for its communication to:
- A Community Manager who federates, animates, exchanges with communities on the web
- A Public Relations agency that promotes the brand image of the company, it will have a spirit of synthesis, great responsiveness and excellent writing and editorial skills. She will master communication techniques and new technologies.
- A manager or a team within the company itself who will demonstrate a real ability to represent the company and to communicate in relation to the editorial line set.
