One of the digital marketing tools that are giving the best results when reaching potential customers is Blogs, one of the fundamental content marketing strategies. It allows us to publish relevant and optimized content from our business sector to have a better positioning in the different search engines. If you want your business to grow and reach more and more people, a blog can be an excellent solution. Like a web page, a blog is a window to all Internet users, create a blog where you publish quality and updated content with a striking design and be constant in it so that it does not fall into oblivion among so many abandoned blogs. On the net.
Therefore, a blog could be defined as a digital marketing tool where articles on specific or varied content are published regularly. The articles are known as “posts” in English; these posts are usually accompanied by images, videos, sounds and even graphic animations.
Advantages of having a company blog
A blog offers many possibilities for various content and its dissemination among different channels. The main benefits that a blog can bring to your digital marketing strategy are:
Visibility and reputation for your business
Including a blog as a section of your website generates greater brand visibility on the internet. In addition, the content you publish can be shared through social networks, in the email marketing campaigns you carry out and even in the news or digital newspapers, thus generating more audience and web traffic.
Thus, if you maintain quality and updated Blogs, you will have an advantage that differentiates you from those competitors that do not have it, demonstrating your knowledge about the sector to your followers. As a result, you can become an expert and improve your credibility as a professional, coupled with an increase in the online reputation of your business.
Communication, loyalty and monetization
A great advantage of having a digital blog is bidirectional communication; thanks to social networks and the comments section on blogs, we can communicate with our followers and with ourselves. All the comments of our followers, whether they are questions, evaluations or suggestions, allow us to better understand their interests and tastes, improving and adapting our content and the products and services we offer.
If we can maintain this brand-client communication, we will gain the loyalty of those potential clients through our posts, increasing our subscriptions to the Blog and improving our positioning in search results. In addition, by having more followers, we can offer more customers access to promotions and offers from our business, improving email marketing campaigns which leads to higher sales.
Blogs are also places where we can get extra income by advertising Display ads from other brands or through strategies such as affiliate marketing, earning income every time a user clicks on the ad.
SEO positioning
Keeping a blog updated frequently and using the most efficient keywords in your articles or posts can be very useful when it comes to appearing among the first results of searches made on Google and other search engines (60% of web traffic is directed towards the first three links of a Google search). Google analyzes many factors when it comes to positioning websites and blogs, among them: that it has original content, an appropriate URL, the domain of the website, etc… A good SEO strategy can help your Blog to position itself among the first results being able to redirect that traffic to your main web page.
Include a blog in your digital marketing strategy
Creating and publishing articles on your Blog without further ado, without a digital marketing consultant, is not the best way to gain followers. Instead, you must follow a calendar to publish and study what type of content to publish or not according to your objectives and your target sector.
Define the goals of the Blog
What goals do we want to achieve?
Objectives such as gaining an audience and followers, improving your brand image or increasing your sales are examples of objectives that you could set for yourself when creating a blog. However, we must know that these must be measurable and that they agree with the audience we want to have, depending on the sector in which we work with our company. You can help your strategy by visiting the blogs of companies related to your sector to observe how they work, what they publish, and how often or what the content trends are in your sector.
Write for your audience.
Another key aspect is the type of audience you will address in your posts. Carry out sociodemographic analysis to see what type of audience your followers are (gender, age, type of education, lifestyle, etc.). According to these filters, you should publish your content in one way or another and choose your type of writing, vocabulary and the technical level of your posts.
What content to post and not to post
The content that we will publish on our Blog must be related to the sector of our company, and apart from that, it must be original or information that is difficult to find by users in other blogs, thus generating a loyal audience that is looking for the latest in your sector. Start by defining the main topic and the different categories you will deal with. In addition, thanks to the different blog tools, you can publish content in different formats than traditional text. Your publications will be more interesting if you accompany them with explanatory videos and images that accompany the text. You can also publish a series of podcasts, which are easier and more dynamic for your followers to understand.
Create a calendar for your posts and share your posts.
As we have mentioned before, having a structured plan on the frequency with which posts are published on your Blog can be of great help when it comes to improving your SEO positioning. So plan what content you will publish according to what dates you are, and upload appropriate content to your Blog according to the events that come on the next dates, for example, sales in the sector, Blackfriday, summer vacations, etc…
Share your publications on social networks to spread your content more widely and improve your reach. Through social networks, you can see the impact generated by your publications according to the likes, comments, ratings and mentions of your followers. A blog is very profitable if you want to publicize your brand or maintain a loyal clientele.
Platforms to create your Blog
If you want to create a blog on the internet, you have plenty of tools even with low budgets; there are paid and free blog creation platforms, so you choose!
WordPress
It is the most used platform for creating blogs with a free version. It stands out for its simple management and has an extensive web-position content manager.
Created in 2012 by the co-founder of Twitter, Evan Williams, you can create your Blog keeping in mind that the important thing here will be the content since the customization options are limited on this platform. It is a good option to reach more people with similar interests.
Blogger
The blog creation platform devised by Google; allows you to create a blog without your hosting and gives you a choice between having your domain and not. It is a free program with more limited functionality than WordPress, but small businesses widely use it. In addition, it allows you to generate money since you can include ads from Ad-sense and other services.
Comunicare, a digital marketing agency and blogs
We are a digital marketing services agency with more than 12 years of experience in the digital sector. We have a presence throughout the US and offer a wide range of Digital Marketing strategies, including managing business blogs. Together with a team of professionals, we establish digital strategies to improve your positioning with the SmilarWeb tools, Google Analytics, Google Search Console, and many more.
We create and optimize pay-per-click campaigns in Google Adwords to direct potential customers to your website. Our process is based on working with thousands of keywords to always buy the cheapest and most specific traffic possible, monitoring with analytics how that traffic interacts on your website to optimize results as much as possible. We create and optimize Google Shopping campaigns to increase sales of your most profitable products. We launch campaigns with “hook” products to generate the volume of customers and later exploit them with Email marketing.
We offer Social Ads services; we create and optimize campaigns in RRSS such as Facebook, Instagram, Linkedin and Twitter Ads. We work daily on optimizing audiences, ads, bids, landing pages and everything imaginable until we achieve maximum profitability.
Other digital marketing agencies and blogs
IBX
It is an agency for creating corporate, professional or personal blogs. They create custom and personalized blogs, are safe and reliable with SSL certificates, use WordPress and multi-language management and are optimized for SEO in different search engines.
Waka
Corporate blogs can be a fundamental pillar for developing a successful search engine optimization strategy (SEO) and social networks. Their services include the design and conceptualization of brands, logos, naming, corporate identities… Advertising graphics, spots, viral, digital campaigns… Corporate websites, portals, platforms, microsites, apps, intranets, online stores… Interface design, architecture and prototyping, usability audits, CRO, multi-device design…
Onlinevalles
Digital marketing agency specialized in the creation of articles for blogs; the articles are mainly oriented to SEO web positioning. They offer four blog packages, Blog Basic, Blog Gold, Blog silver to Blog premium, with various prices. The services offered are content available with a percentage of keywords that best position in google. Structured texts with different. The company will contact an editor directly to provide the specifications on how the articles should be. Likewise, the editor will advise the client on how to manage the Blog and what to publish. The direct layout on the client’s Blog. Texts focused on improving SEO positioning.
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