Amazon Marketing Basics

There are several main areas of marketing services that you should be focusing on when trying to market on Amazon.  Focusing on these areas will help you get your product listings and storefront in front of the right customers and convert them into meaningful sales. An Amazon marketing consultant is an expert in these marketing areas. They can help guide you through the process of setting up a storefront that will drive in customers.

Amazon SEO

Similar to the SEO you complete on your website, Amazon also uses SEO practices to help it rank products from its marketplace. You want to ensure you are including your keywords and phrases in your product titles and descriptions. This also includes following best practices for all the copy on your product listing pages. Complete research on your competitors and see which keywords they are using in their descriptions and titles. Then tailor your’s based on this research.  

Along with text, images are also used by Amazon’s algorithm to rank products.  Include multiple, professional-looking images from different angles to show off your product. This will get you better rankings in searches.

Amazon Advertising

Amazon offers several paid ads that help sellers distinguish themselves from the thousands of other sellers.  You can set up sponsored product or brand listings, sponsored displays, and video ads on Amazon’s Vendor Central or Amazon’s Seller Central.  All of these ads will help you get more eyes on your products above your competitors on the Amazon marketplace.

Amazon Brand Stores

Amazon Brand Stores are like small websites that let customers look through all the products you have in one place. The goal of this strategy was to help small to medium-sized businesses on Amazon have more of a presence against larger competitors. Customers can see your products, learn more information about your catalog, or watch videos about things like production or how-to tutorials. Just like your listings, you can optimize your brand store to help position your products for peak exposure.

Amazon Affiliate Marketing

People who have built up blogs or other websites dedicated to content can become Amazon Affiliates for free. These users will promote products from Amazon on their websites and blogs. If customers click through and purchase they get a small commission for it.  Consider doing outreach to bloggers in your industry or other content creators to have them promote your products on their websites so you both benefit!

Other Marketing Channels

Marketing directly on Amazon is a major key to success for your products. However, you should not be focusing solely on one spot with your marketing efforts if you want to continue to drive customers to your products.  External marketing efforts outside of the Amazon storefront are also a good idea.  These include things like email marketing, social media marketing, SEO, and PPC ads in other areas.

Final Thoughts

There is a lot that goes into marketing on Amazon and it can seem overwhelming.  If you don’t have the time or need some help, consider hiring an Amazon marketing services agency to help you.  With just a little bit of effort, you can set up product listings that rank high and get you the sales!