Facebook is rebranding its company name to Meta! That’s a piece of news that you can’t miss if you are in the web world, may it be in any form. From AI-Powered marketing to Augmented Reality and so on and so forth, Digital Marketing has changed its route way back and moving toward making the best possible options to reach out to the targeted audience.
In fact, the above-said line to be corrected from “reach out to targeted audience” to “creating target audiences and giving unforgettable experiences to them”
Yes, let’s do a deep dive into the latest trends in Digital Marketing.
1) Future-Centric Approach:
Unlike the earlier days, the new digital marketing methods are much more future-centric. It can pass through different time periods looking fresh again with few modifications done as and when required. No wonder why Mark Zuckerberg took this step of rebranding the company name as Meta, even the word which means “beyond” or “above future”.
2) Omni Channel Marketing:
Reaching out or making a brand available to customers through multiple channels is definitely one of the focus areas. Those earlier days with a simple call support executive sitting behind the scene is no more an option. Unified Interfaces are available which can control multiple options such as Email, Telephone, Self Service, Chat Options, Ticket Support, Apps, Texts, and social media.
3) Data is the King:
Having the right systems, processes and people to collect, analyze and interpret data is the key area of focus in digital marketing. Everything eventually evolves around the data. Metrics likes who, when, how, retention period, communication, engagement, and happiness quotient are being used.
4) Technology with a Human Touch:
Artificial Intelligence and Augmented Reality is no more sophisticated terms in the digital marketing world. From Chat Bots with a human touch to real-time experimenting with products and services, we are experiencing the impact of technology even in the brands we use daily basis.
5) Voice Search:
- With Google Assistant, Alexa, and Cortona being a part of our daily life, no wonder the % surge of global users of Voice based services.
- Digital Marketing is also diverting its one hand of reach in the form of Voice based search options to the customers.
- Isn’t it cool when you need something from Alexa and it suggests your brand’s products and services and guides the audience to go for it?
6) Interaction with the Audience:
This is never a new thing when it comes to digital marketing. The ways have changed for sure over a few years and will keep evolving. Having interactive content, may it be in any form such as surveys, puzzles, polls, blogs, games, contests, regular interaction with qualitative content can definitely take a brand’s digital marketing strategy to next level.
7) Personalization:
It is sometimes annoying to see a pushy message on the screen, or a sudden ad or an uninvited solicit ad email comes in. Thus, whether it’s a PR or digital marketing agency in India, they are moving one step ahead for brands by personalizing the ways to reach the targeted audience as per changing trends. OTT platforms like Amazon Prime, Netflix, and e-commerce platforms like Flipkart and Amazon are a few examples who gives you rather show you what exactly you are interested in.
8) All in On Google:
How can someone exist in the digital marketing world without being crawled by the largest online platform? Yes, local SEO and Google Verified listing become the basics for any business or brand when it comes to their digital marketing plans. No wonder, as it’s a habit of the common man to simply Google when they hear a brand or a product or a service. The more places on Google you are active, the more chances of your brand being recognized. As simple as that.
With new trends and technology-based changes happening in the world of digital marketing, factors like inclusivity, privacy, sustainability, and customer retention stand always on the priority list of mostly all brands.
Nevertheless, to say that whatever technology-driven advancements happen we humans prefer to have that humanly and emotional touch all the time. The faster a brand realizes this, the easier its path will be.
